Chereskin Communications (CC) has worked with Allegiance (now MaritzCX) to establish the company as a thought leader in the market for Voice of Customer/Customer Experience software. To achieve this, the CC team provides strategic counsel, media relations, analyst relations, social media and blogging, writes and places by-lined articles and case studies, assists with marketing communications materials, awards, speaking opportunities and more.
The CC team works closely with Verizon Networkfleet to focus its public relations efforts on targeted market segments. The CC team has highlighted the company’s product and service innovations through stories that demonstrate how products are being used successfully to achieve cost savings and ROI. Chereskin Communications also helped produce video testimonials for the Web site, written white papers, secured speaking opportunities and produced targeted case studies.
Z Microsystems turned to Chereskin Communications to implement a marketing communications plan that included a new company web site, data sheets, brochures, public relations and social media. With improved marketing communications, Z Microsystems is gaining recognition and building on its reputation of innovation.
To gain the attention of the national business media for Cognex’s creative corporate culture, Chereskin Communications crafted story ideas, developed relationships with targeted media and pitched specific business editors. As a result, Cognex was featured in the Wall Street Journal, Fortune Magazine, the Boston Globe, Bloomberg, and Electronic Business. The CC team also established a Cognex YouTube channel.
Chereskin Communications worked with DriveCam (now Lytx, Inc.) customers around the U.S. to develop stories for both trade and consumer media. To deliver these messages, they created articles, case studies, B-roll for TV, and targeted media pitches. Media placements include ABC World News Tonight, Good Morning America, CNN, Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles appeared in leading insurance and fleet publications.
LifeProof tapped Chereskin Communications to launch its environmentally-protective case for mobile devices. The CC team worked with LifeProof to debut at the Launch Conference, while simultaneously launching a PR blitz that resulted in coverage in hundreds of influential tech news sites and blogs, including WSJ. New York Times, Gizmodo, TechCrunch, CNET and CNBC. The CC team went on to launch several successful new products with resulting coverage expanded to lifestyle and outdoor/action sports press.