Chereskin Communications (CC) has worked with Allegiance to establish the company as a thought leader in its market, The CC team provides strategic counsel, media relations, analyst relations, manages the Allegiance blog, writes and places by-lined articles, assists with marketing communications materials, awards, speaking opportunities and more.
The CC team works closely with Networkfleet to focus its public relations efforts on targeted market segments. The CC team has highlighted the company’s product and service innovations through stories that demonstrate how products are being used successfully to achieve cost savings and ROI. Chereskin Communications also helped produce video testimonials for the Web site, wrote white papers and produced targeted case studies.
Z Microsystems turned to Chereskin Communications to implement a marketing communications plan that included a new company web site, data sheets, brochures, public relations and social media. With improved marketing communications, Z Microsystems is gaining recognition and building on its reputation of innovation.
To gain the attention of the national business media for Cognex’s creative corporate culture, Chereskin Communications crafted story ideas, developed relationships with targeted media and pitched specific business editors. As a result, Cognex was featured in the Wall Street Journal, Fortune Magazine, the Boston Globe, Bloomberg, and Electronic Business. The CC team also established a Cognex YouTube channel.
Chereskin Communications worked with DriveCam customers around the U.S. to develop stories for both trade and consumer media. To deliver these messages, they created articles, case studies, B-roll for TV, and targeted media pitches. Media placements include ABC World News Tonight, Good Morning America, CNN, Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles appeared in leading insurance and fleet publications.
LifeProof Cases tapped Chereskin Communications to assist in the launch of its environmentally-protective case for mobile devices. The CC team worked with LifeProof to prepare for the Launch Conference, where LifeProof received many accolades and the award for best presentation. The CC team simultaneously launched a PR blitz that help result in coverage in hundreds of influential tech news sites and blogs, including Gizmodo, TechCrunch, CNET and CNBC.