Chereskin Communications is relentless in pursuing every possible publicity opportunity. She focuses on PR strategies that impact the success of our business.

BRUCE MOELLER, former President and CEO
DriveCam, Inc. (now Lytx, Inc.)
  • Valerie Chereskin Retires after 25 Years

    Public relations veteran Valerie Chereskin, owner of Chereskin Communications, is retiring after operating her own firm since 1991. She plans to travel and focus on her first love, playing music. She currently plays the flute with several local ensembles and chamber music groups. She also volunteers with Villa Musica, a non-profit community music center.

    Before starting Chereskin Communications, Valerie’s work experience included Wurlitzer Organ, Motorola (Automotive Division), Motorola (Communications division), Motorola (Semiconductor Division), Computer Intelligence, and Qualcomm. At Motorola Automotive, she was the first woman to attain a position in sales and had Caterpillar, Inc., the world’s leading heavy equipment company, as a her main customer.

    “I got into PR after working in marketing and sales because I like to write about business and could sell good stories to the media,” she said. “I learned PR by doing it, working as a contractor for other PR agencies, but also studied and got my accreditation from PRSA.” Chereskin was the winner of the 2013 PR Professional of the Year award from the local Public Relations Society of America chapter.

    Among her biggest client successes were emerging technology startups that later were sold, including DriveCam Inc. (now called Lytx, Inc.) for $500 million, LifeProof for $300 million and Networkfleet, now owned by Verizon.

    She recalls a time she was in Dallas on a connecting flight to attend a business conference in Cancun when a client called. “The client was afraid that a story had been leaked to the press, and he wanted me to return immediately to San Diego. I had to make a spilt-second decision. So, my husband and I got off the plane just before the doors closed. As it turned out, the story did not get out and, sadly, we missed out on the trip to Mexico.”

    “It’s been a great career, but I am ready for the next chapter.”

  • MaritzCX Redefines the Business of Customer Experience

    Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) today announced the intent to create a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. The new stand-alone company will bring together the award-winning software innovation of Allegiance with the market research expertise of Maritz Research.

    MaritzCX is forging a new path for the multi-billion dollar customer experience (CX) industry from a profitable beginning with revenue nearing $200 million in its first year. With an unmatched combination of four key elements: CX software, data and research science, deep vertical market expertise, and managed program services, MaritzCX will deliver the world’s broadest end-to-end CX software platform and services business.

  • Verizon Deploys Fleet Management Solution for Caltrans

    Verizon is deploying a fleet management solution for Caltrans, the California Department of Transportation, to enhance the department’s visibility into the operations of its fleet assets.

    With deployment to nearly 7,500 state-owned vehicles, including sedans, trucks, snowplows and portable signage, slated for completion by the end of September, Caltrans intends to use the Verizon Networkfleet GPS-based units to assist in the dispatch of its statewide fleet and improve the department’s overall fleet asset management practices to boost responsiveness, drive efficiency and reduce costs.

  • Al Nevarez, VP Data Science at Allegiance, Recognized as Top Technology Trendsetter

    Al Nevarez, VP of Data Science for Allegiance, Inc. was recognized as a Top Technology by Trendsetter by Survey Magazine.

    Many businesses are now capitalizing on data, machine learning algorithms, and computing power to drive real value, user engagement and profit. Nevarez applies these approaches to Voice of Customer data. Under his direction, the data science team at Allegiance invents tools with the intelligent characteristics of a Google search or an Amazon recommendation, yet with the simplicity of an iPhone app.


  • Valerie Chereskin Awarded 2013 Deborah Baker PR Professional of the Year Award

    Valerie Chereskin

    Valerie Chereskin was honored with the prestigious 2013 Debora Baker PR Professional of the Year award by the Public Relations Society of America – San Diego/Imperial County chapter. She received the award for her work on behalf of client LifeProof. In the meteoric rise of LifeProof from 2010 to 2013, Valerie managed a team of up to 12 people, including coordination, media strategy and project management. She also coordinated events and press activities with LifeProof’s agency in Europe.

  • Allegiance CEO Carine Clark Receives 40 Women to Watch Over 40 Award

    Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, announced that the company’s president and CEO, Carine Clark, has been named one of the 40 Women to Watch Over 40 for 2013 by PushPage, an innovative startup created at the Harvard Innovation Lab to allow influencers to have personal interactions with each other and their fans. For more info, visit

  • Gary Rayner, Founder of LifeProof, Named Ernst & Young Regional Entrepreneur Of The Year® 2013

    LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, announced that its founder, Gary Rayner, was named winner of the Ernst & Young Entrepreneur Of The Year® 2013 award for the San Diego region. The award honors high-growth entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

  • Allegiance Wins 2013 Customer Experience Vendor Excellence Award by Temkin Group

    Allegiance has been named a winner of a 2013 Temkin Group Customer Experience Vendor Excellence Award. This award program recognizes the providers of products and services that help organizations become more customer-centric.

  • Verizon Launches Fleet Management Solution with Verizon Wireless Network

    Verizon is rolling out Networkfleet on the Verizon Wireless network. The Networkfleet solution — part of Hughes Telematics acquired by Verizon last year – will now be combined with the speed and reliability of the Verizon Wireless network. Verizon is also deploying Networkfleet to an initial 18,000 company vehicles in its fleet this year to expedite customer service, while increasing productivity and cost efficiencies.

  • LifeProof Wins 2013 CES Innovations Award for its LifeProof nüüd Case for iPad

    LifeProof has won the CES Innovations 2013 Design and Engineering award for the LifeProof nüüd case, the only protective case manufactured for the Apple iPad that is water proof, dirt proof, snow proof and shock proof. The award was presented by the Consumer Electronics Association (CEA)®, producer of the International Consumer Electronics Show (CES), the world’s largest consumer technology tradeshow.

  • Chereskin Communications Wins PRSA Silver Bernays Award in Marketing Consumer Products & Services Category

    LifeProof was looking for the best way to quickly build brand name recognition for the company and its new iPhone case, the first fully water proof, shock proof, dust proof, and snow proof case for the iPhone 4S. The Chereskin Communications team performed extensive research and analysis to identify and reach the top media and influencers in each of the identified target markets. As a result, LifeProof was covered in more than 20% of the targeted media and surpassed its revenue goals in 2011, selling more than 1 million cases by April 2012.

  • Allegiance Spotlight Receives 2012 TMC Labs Innovation Award

    Allegiance Spotlight is a 2012 TMC Labs Innovation Award winner, presented by TMC’s CUSTOMER magazine. Spotlight is the first and only data mining product built for business users who need to get high-value insights from large customer datasets quickly and easily.

  • Networkfleet Wins Top Telematics Update Award

    The Networkfleet fleet tracking and engine monitoring system has been named a winner of the Telematics Update Award in the Best Telematics Service or Solution for Commercial Vehicle category. The award recognizes innovative solutions that provide cost-effective benefits for commercial fleets.

  • LifeProof in New York Times Gadgetwise Column

    Many waterproof iPhone cases turn the sleek device into a oversized lump with all the elegance of a 1950s diving bell. Not so with the LifeProof iPhone case, which claims to be the slimmest waterproof case for the iPhone, adding just a sixteenth of an inch in thickness.

    Click here for the full article.

  • Allegiance Featured on Cover of Survey Magazine

    Jennifer Beyer, VP of Best Practices for Allegiance, was featured on the cover of Survey Magazine in April.

    Click here to read the cover story.

  • Networkfleet Fuel and Service Card with Integrated Reporting Helps Fleets Control Fuel Costs

    The Networkfleet Fuel Card tracks precise information on all fuel purchases and includes comprehensive monthly and year-to-date reporting to help fleets control costs and improve vehicle efficiency.

  • Allegiance Receives Customer Interaction Solutions Magazine’s 2011 Product of the Year Award

    For the fourth year, CIS recognizes Allegiance Engage VOC Platform for exceptional innovation.

  • LifeProof Debuts “LifeProof in Motion” Accessories at 2012 International CES

    With LifeProof in Motion accessories, LifeProof users can swim laps in the pool, bike through rugged terrain, drive cross country on a motorcycle using GPS, stay connected on the work site and much more, while having full access to all iPhone functions.

  • Chereskin Communications Wins PRSA Award in Media Relations for LifeProof Launch

    Chereskin Communications received the top award in the media relations category of the PRSA 2011 Bronze Bernays awards. Chereskin Communications, with team members Michele Moninger Baker and Xenia Moore, identified the best venue to launch LifeProof that would be both cost effective and gain the attention of key media and market influencers. As a result, LifeProof won Best Product and Best Presentation at the LAUNCH Conference. In addition, more than 20% of the targeted press covered LifeProof, including CNBC, CNET, Gizmodo, Mashable, Money Magazine, KTLA TV, and many others

  • LifeProof iPhone 4 Case Available at Best Buy and Best Buy Mobile

    LifeProof, the provider of all-protective, everyday cases for smartphones and tablet PCs, announced that LifeProof for the iPhone 4 will be available at all Best Buy and Best Buy Mobile specialty stores on Sept. 25, 2011. LifeProof is an everyday, everywhere case that protects the iPhone from any usual hazard encountered in daily life. Texting in the hot tub, talking on the beach, watching videos while cooking, LifeProof makes it possible. The LifeProof case is waterproof, snowproof, dustproof and shockproof, yet only adds a small 1/16 of an inch to the thickness of the phone.

  • Allegiance Secures $12 Million in Funding

    Allegiance has closed a $12 Million round of series B funding, led by new investor El Dorado Ventures with participation from Rembrandt Venture Partners and current investor Allegis Capital. Allegiance helps companies analyze and apply Voice of Customer (VOC) data to make decisions that improve their business. The company has experienced fast growth and growing demand for its cloud-based VOC solution that turns real-time customer and employee feedback into highly actionable business intelligence.

  • Networkfleet CONNECT Integrates Fleet Management with Garmin Navigation

    With Networkfleet CONNECT, fleet managers can assign jobs, dispatch drivers to specific destinations, provide turn-by-turn directions and communicate with drivers in real time, all via the driver’s in-cab Garmin device. Networkfleet CONNECT gives service and delivery fleets the ability to efficiently manage job creation to completion, allowing them to respond quickly to customers, improve routing and increase the number of jobs.

  • Z Microsystems Image Processor Enhances Video of Japanese Nuclear Power Plant in Real Time

    NHK, a major Japanese television station, is using the Z Microsystems Image Processor to improve the quality of live video coverage of the earthquake-damaged Fukushima Daiichi nuclear power plant. The Z Microsystems Image Processor is a high performance parallel processing platform that runs sophisticated image enhancement algorithms that dramatically improve the clarity of live video feeds.

  • LifeProof Wins Best Presentation at LAUNCH Conference

    LifeProof Cases won the award for Best Presentation at Jason Calcanis’ LAUNCH conference in San Francisco on Feb. 23 and 24, 2011.  LifeProof was selected from the nearly 50 companies that presented at the event. CEO Gary Rayner wowed the crowd with his masterful demonstration of the LifeProof case. To view a video of the presentation, click here.

  • Allegiance Finishes 2010 with Record Revenue Growth, New Enterprise Customers and National Award Recognition

    Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, announced significant growth and success in the year 2010, marked by record revenue growth, significant new enterprise customers, and several national awards. Allegiance also increased its staff to meet the increasing demand for its VOCi services.

  • Chereskin Communications Wins Two Hermes Creative Awards

    Chereskin Communications has received two Hermes Creative Awards for its work with Allegiance, Inc. The agency received the top Platinum Award for in the category of Communication Plan and a Gold Award in the category of Newspaper Placement. The latter was for a feature story in the Associated Press that was published in more than 600 newspapers across the U.S.

  • Z Microsystems Named Winner of TechAmerica High Tech Award

    Z Microsystems, a provider of mission-ready computing systems, was selected as a winner of the 2010 TechAmerica High Tech Award in the category of Computers and Related Products. Z Microsystems’ Any-Image-Anywhere (AIA) received recognition for its innovative ability to enhance and route video images in real time.

  • Networkfleet Unveils Innovative New User Interface for Fleet Tracking and Management

    Networkfleet, Inc. launched a streamlined user interface that provides fast and easy access to detailed vehicle performance and fleet tracking information, larger maps, better access to reports, and easy, intuitive navigation. With an entirely rebuilt infrastructure that takes advantage of the latest technology innovations, the resulting design requires 50 percent fewer mouse clicks to retrieve detailed data on fleet operations.