| The
Client |
The
Challenge |
The
Results |
The
Rewards |
|
DriveCam
provides services that improve driver behavior and assess liability
in collisions. The company wanted to establish itself as an innovator
and leader through high visibility placements in both trade and consumer
media. |
Chereskin
Communications established a public relations plan closely linked
to company objectives. She worked with DriveCam customers around the
U.S. to develop stories for both trade and consumer media. To deliver
these messages, she created articles, case studies, B-roll for TV,
and targeted media pitches. |
Media
placements in 2005 included ABC World News Tonight, Good Morning America,
CNN, Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles
appeared in leading insurance and fleet publications. Results included
dramatic increases in the number of inquiries on the web site, e-newsletters
and incoming calls from targeted markets. |
 |
Syntricity is the
leading developer of enterprise yield management (EYM) systems for
the semiconductor industry. The company wanted to promote its position
of thought leadership and innovation. |
Chereskin
Communications teamed with Andrea Roberts of A-R Marketing to develop
a PR program that included placement of articles, case studies and
white papers. |
Case
studies, by-lined articles and white papers were developed and promoted
through media and direct communication to targeted prospects and customers. |
 |
Cognex
Corporation is the world’s leading maker of machine vision sensors,
or devices that can "see." The company wanted to gain the
attention of the national business media for its creative corporate
culture. |
Chereskin
Communications crafted story ideas, developed relationships with targeted
media and pitched specific editors at BusinessWeek, Forbes, Fortune,
the Wall Street Journal and other business media. |
The
Wall Street Journal featured Cognex CEO in its annual executive compensation
issue. Cognex was also featured in Fortune Magazine as one of its
US Heroes of Manufacturing for 2004. Additional coverage in 2005 and
2006 included the Boston Globe, Bloomberg, and Electronic Business.
|
 |
A
leader in precision assembly automation, Palomar Technologies wanted
to create awareness and interest with the business community and showcase
the company’s management. |
Chereskin
Communications prepared a detailed PR plan that resulted in media
placements, analyst coverage, awards, and speaking opportunities.
Results included high profile coverage in the San Diego Union Tribune,
California CEO, Fortune Magazine, San Diego Daily Transcript, Electronic
Business and analysts’ reports. |
Chereskin
Communications’ efforts also lead to Palomar being awarded Fortune
Magazine’s "Heroes of US Manufacturing," the AeA Technology
Award, and the UCSD CONNECT Most Innovative Product Award. Palomar
also was selected to present at the San Diego MIT Enterprise Forum. |
 |
Smith System Driver
Improvement Institute is the leader in professional driver training.
Smith System wanted to improve its brand recognition, publicity and
marketing communications efforts. |
Chereskin
Communications developed a communications plan that included targeted
image advertising, trade publicity, and electronic newsletters to
help the company expand its market reach. |
Smith
System has gained significant media publicity in targeted fleet publications
and is being contacted regularly as an expert source on driver training.
The results are increased visits to the company’s web site and
more high-quality leads. |
 |
Networkcar
offers the first integrated GPS tracking and diagnostic monitoring
system for wireless vehicle management. |
Chereskin
Communications has worked closely with Networkcar to promote its image
as an innovative company that produces leading-edge products. |
Networkcar
has been recognized with awards for innovation and is regularly sought
out by the media for its customer stories that showcase how its products
improve productivity for fleets. |
| Pro
Bono Clients |
|
Stevens
Johnson Syndrome Foundation
San
Diego Performing Arts League – Technology for the Arts Program |
Chereskin
Communications feels it is important to donate our expertise to causes
we believe in. We are personally rewarded when we can help them achieve
their goals. |
