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We help high-tech clients
achieve corporate objectives
and implement tactical plans.
Chereskin Communications helps high-technology clients across industry sectors achieve corporate objectives and implement tactical plans. Here are a few of the results we have delivered for current and past clients.

 

 
 

Valerie always gives 100%, and consistently provides valuable input for increasing the impact
of corporate communications
-whether it is writing collateral material or winning media visibility."

Robin Pratt
Communications Manager
Cognex

 
The Client The Challenge The Plan The Results
Allegiance is a provider of Enterprise Feedback Management solutions and services. Allegiance hired Chereskin Communications to launch the Engage platform (SaaS) as a revolutionary step forward in helping organizations use feedback data to measure and predict trends in employee and customer engagement. The CC team developed a detailed plan that began by building relationships with influential analysts, organizations, individuals and media prior to the product launch. Media outreach focused on specific trade press in Allegiance target markets. The CC team also promoted Allegiance through white papers, case studies, articles and awards to build credibility. Allegiance’s reputation as a thought leader has continued to grow since the product launch. In addition, the company has experienced increased Web site visits and sales inquiries. Media placements include Bank Technology News, American Banker, CRM Magazine, 1-to-1 Magazine, Messaging News, Sales & Marketing Management, and more. Allegiance Engage was selected as a Product of the Year by Customer Interaction Solutions Magazine.
Cognex Corporation is the world’s leading maker of machine vision sensors, or devices that can "see." The company wanted to gain the attention of the national business media for its creative corporate culture. Chereskin Communications crafted story ideas, developed relationships with targeted media and pitched specific editors at BusinessWeek, Forbes, Fortune, the Wall Street Journal and other business media. The Wall Street Journal selected Cognex CEO for a 2,000 word feature story in its annual executive compensation issue. Cognex was also featured in Fortune Magazine as one of its US Heroes of Manufacturing. Additional coverage included the Boston Globe, Bloomberg, and Electronic Business.
DriveCam provides services that improve driver behavior and assess liability in collisions. The company wanted to establish itself as an innovator and leader through high visibility placements in both trade and consumer media. Chereskin Communications established a public relations plan closely linked to company objectives. They worked with DriveCam customers around the U.S. to develop stories for both trade and consumer media. To deliver these messages, they created articles, case studies, B-roll for TV, and targeted media pitches. Media placements include ABC World News Tonight, Good Morning America, CNN, Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles appeared in leading insurance and fleet publications. Results included dramatic increases in the number of inquiries on the web site, e-newsletters and incoming calls from targeted markets.
Networkcar offers the first integrated GPS tracking and diagnostic monitoring system for wireless vehicle management. Chereskin Communications works closely with Networkcar to focus its public relations efforts on targeted market segments. The CC team has highlighted the company’s product and service innovations through stories that demonstrate how products are being used successfully to achieve cost savings and ROI. Chereskin Communications helped produce video testimonials for the Web site, regularly schedules editor meetings at trade shows and submits for awards. Networkcar has been recognized with awards for innovation and is regularly sought out by the media for customer stories that demonstrate how its products improve productivity. In addition to feature articles in a variety of fleet trade publications, Networkcar was also named as a leading supplier to government fleets in an article by the Associated Press that was picked up in more than 150 newspapers.
WiLife markets the LukWerks video security system that incorporates HomePlug technology. WiLife tapped Chereskin Communications to assist in the launch of its new Spy Camera, the first fully networked security camera in a clock. The team at Chereskin Communications produced a detailed, targeted media list focusing on top tier media, analysts, and blogs. Each team member was responsible for specific targets and created pitches tailored to the needs of the particular media type. Due to the efforts of the Chereskin Communications team, the company’s product was selected by USA Today as the Best Tech of 2006. A product launch exclusive that was pitched to Associated Press generated coverage in hundreds of newspapers and on influential blogs, including Gizmodo.
Pro Bono Clients

Stevens Johnson Syndrome Foundation

San Diego Performing Arts League – Technology for the Arts Program

Chereskin Communications feels it is important to donate our expertise to causes we believe in. We are personally rewarded when we can help them achieve their goals.

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