| The
Client |
The
Challenge |
The
Plan |
The
Results |
 |
Allegiance
is a provider of Enterprise Feedback Management solutions and services.
Allegiance hired Chereskin Communications to launch the Engage platform
(SaaS) as a revolutionary step forward in helping organizations use
feedback data to measure and predict trends in employee and customer
engagement. |
The
CC team developed a detailed plan that began by building relationships
with influential analysts, organizations, individuals and media prior
to the product launch. Media outreach focused on specific trade press
in Allegiance target markets. The CC team also promoted Allegiance
through white papers, case studies, articles and awards to build credibility. |
Allegiance’s
reputation as a thought leader has continued to grow. The company
is now viewed as a leader in feedback management and voice-of-the-customer
solutions. Media placements include the Associated Press, Bank Technology
News, American Banker, CRM Magazine, 1-to-1 Magazine, Messaging News,
Sales & Marketing Management, and more. Allegiance was recognized
by the Inc. 500 and received numerous product and company awards. |
 |
Cognex
Corporation is the world’s leading maker of machine vision sensors,
or devices that can "see." The company wanted to gain the
attention of the national business media for its creative corporate
culture. |
Chereskin
Communications crafted story ideas, developed relationships with targeted
media and pitched specific editors at BusinessWeek, Forbes, Fortune,
the Wall Street Journal and other business media. |
The
Wall Street Journal selected Cognex CEO for a 2,000 word feature story
in its annual executive compensation issue. Cognex was also featured
in Fortune Magazine as one of its US Heroes of Manufacturing. Additional
coverage included the Boston Globe, Bloomberg, and Electronic Business.
|
|
DriveCam
provides services that improve driver behavior and assess liability
in collisions. The company wanted to establish itself as an innovator
and leader through high visibility placements in both trade and consumer
media. |
Chereskin
Communications established a public relations plan closely linked
to company objectives. They worked with DriveCam customers around
the U.S. to develop stories for both trade and consumer media. To
deliver these messages, they created articles, case studies, B-roll
for TV, and targeted media pitches. |
Media
placements include ABC World News Tonight, Good Morning America, CNN,
Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles
appeared in leading insurance and fleet publications. Results included
dramatic increases in the number of inquiries on the web site, e-newsletters
and incoming calls from targeted markets. |
 |
Networkfleet
is a provider of wireless fleet management services that improve fleet
operating efficiency by reducing fuel consumption, maintenance expenses
and vehicle emissions. Chereskin Communications has been working with
Networkfleet since 2006 to build on its reputation of innovation and
strength. |
Chereskin
Communications works closely with Networkfleet to focus its public
relations efforts on targeted market segments. The CC team has highlighted
the company’s product and service innovations through stories
that demonstrate how products are being used successfully to achieve
cost savings and ROI. Chereskin Communications helped produce video
testimonials for the Web site, regularly schedules editor meetings
at trade shows, writes white papers and articles, and submits for
awards. |
Networkfleet
has been recognized with awards for innovation and is regularly sought
out by the media for customer stories that demonstrate how its products
improve productivity. In addition to feature articles in a variety
of fleet trade publications, The Associated Press named Networkfleet
as a leading supplier to government fleets in an article that was
picked up in hundreds of newspapers. |
 |
WiLife
markets the LukWerks video security system that incorporates HomePlug
technology. WiLife tapped Chereskin Communications to assist in the
launch of its new Spy Camera, the first fully networked security camera
in a clock. |
The
team at Chereskin Communications produced a detailed, targeted media
list focusing on top tier media, analysts, and blogs. Each team member
was responsible for specific targets and created pitches tailored
to the needs of the particular media type. |
Due
to the efforts of the Chereskin Communications team, the company’s
product was selected by USA Today as the Best Tech of 2006. A product
launch exclusive that was pitched to Associated Press generated coverage
in hundreds of newspapers and on influential blogs, including Gizmodo. |
 |
Z Microsystems
is the leading designer and manufacturer of “mission–ready”
computing solutions designed to meet the rigorous requirements of
military and government users. Z Microsystems turned to Chereskin
Communications to implement a marketing communications plan that included
updating the company’s web site, data sheets, brochures and
public relations strategy. |
Chereskin
Communications brought in experts to help Z Microsystems update its
marketing communications efforts and get on track to promote the company
in upcoming trade shows and through media relations. |
With
improved marketing communications, Z Microsystems is gaining recognition
and building on its reputation of innovation through strategy and
tactics that build awareness and support the efforts of the sales
team. |
| Pro
Bono Clients |
|
Stevens
Johnson Syndrome Foundation
San
Diego Performing Arts League – Technology for the Arts Program |
Chereskin
Communications feels it is important to donate our expertise to causes
we believe in. We are personally rewarded when we can help them achieve
their goals. |
