| The
Client |
The
Challenge |
The
Plan |
The
Results |
 |
Allegiance
is a provider of Enterprise Feedback Management solutions and services.
Allegiance hired Chereskin Communications to launch the Engage platform
(SaaS) as a revolutionary step forward in helping organizations use
feedback data to measure and predict trends in employee and customer
engagement. |
The
CC team developed a detailed plan that began by building relationships
with influential analysts, organizations, individuals and media prior
to the product launch. Media outreach focused on specific trade press
in Allegiance target markets. The CC team also promoted Allegiance
through white papers, case studies, articles and awards to build credibility. |
Allegiance’s
reputation as a thought leader has continued to grow since the product
launch. In addition, the company has experienced increased Web site
visits and sales inquiries. Media placements include Bank Technology
News, American Banker, CRM Magazine, 1-to-1 Magazine, Messaging News,
Sales & Marketing Management, and more. Allegiance Engage was
selected as a Product of the Year by Customer Interaction Solutions
Magazine. |
 |
Cognex
Corporation is the world’s leading maker of machine vision sensors,
or devices that can "see." The company wanted to gain the
attention of the national business media for its creative corporate
culture. |
Chereskin
Communications crafted story ideas, developed relationships with targeted
media and pitched specific editors at BusinessWeek, Forbes, Fortune,
the Wall Street Journal and other business media. |
The
Wall Street Journal selected Cognex CEO for a 2,000 word feature story
in its annual executive compensation issue. Cognex was also featured
in Fortune Magazine as one of its US Heroes of Manufacturing. Additional
coverage included the Boston Globe, Bloomberg, and Electronic Business.
|
|
DriveCam
provides services that improve driver behavior and assess liability
in collisions. The company wanted to establish itself as an innovator
and leader through high visibility placements in both trade and consumer
media. |
Chereskin
Communications established a public relations plan closely linked
to company objectives. They worked with DriveCam customers around
the U.S. to develop stories for both trade and consumer media. To
deliver these messages, they created articles, case studies, B-roll
for TV, and targeted media pitches. |
Media
placements include ABC World News Tonight, Good Morning America, CNN,
Today Show, NPR, Dateline NBC, Fox News, and more. Trade articles
appeared in leading insurance and fleet publications. Results included
dramatic increases in the number of inquiries on the web site, e-newsletters
and incoming calls from targeted markets. |
 |
Networkcar
offers the first integrated GPS tracking and diagnostic monitoring
system for wireless vehicle management. |
Chereskin
Communications works closely with Networkcar to focus its public relations
efforts on targeted market segments. The CC team has highlighted the
company’s product and service innovations through stories that
demonstrate how products are being used successfully to achieve cost
savings and ROI. Chereskin Communications helped produce video testimonials
for the Web site, regularly schedules editor meetings at trade shows
and submits for awards. |
Networkcar
has been recognized with awards for innovation and is regularly sought
out by the media for customer stories that demonstrate how its products
improve productivity. In addition to feature articles in a variety
of fleet trade publications, Networkcar was also named as a leading
supplier to government fleets in an article by the Associated Press
that was picked up in more than 150 newspapers. |
 |
WiLife
markets the LukWerks video security system that incorporates HomePlug
technology. WiLife tapped Chereskin Communications to assist in the
launch of its new Spy Camera, the first fully networked security camera
in a clock. |
The
team at Chereskin Communications produced a detailed, targeted media
list focusing on top tier media, analysts, and blogs. Each team member
was responsible for specific targets and created pitches tailored
to the needs of the particular media type. |
Due
to the efforts of the Chereskin Communications team, the company’s
product was selected by USA Today as the Best Tech of 2006. A product
launch exclusive that was pitched to Associated Press generated coverage
in hundreds of newspapers and on influential blogs, including Gizmodo. |
| Pro
Bono Clients |
|
Stevens
Johnson Syndrome Foundation
San
Diego Performing Arts League – Technology for the Arts Program |
Chereskin
Communications feels it is important to donate our expertise to causes
we believe in. We are personally rewarded when we can help them achieve
their goals. |
