Our network of professionals have broad and deep experience in the technology and Business-to-Business markets.
Over the past 20 years, we have represented companies of all sizes, from Fortune 500 to early stage start-ups with emerging technologies in the telecom, Internet/Web 2.0, enterprise software, telematics, and manufacturing industries.
Valerie Chereskin, APR
On her fourth grade report card, Valerie was described as conscientious and hardworking. Since starting her business in 1991, she has focused her efforts on developing and implementing marketing communications plans and media relations for emerging high tech companies.
Valerie’s forte is in creating compelling and clear messages that resonate with a specific targeted audience. Whether it is pitching trend stories to the media, writing precise case studies and articles, or creating blog posts and tweets, she helps her clients communicate directly with influencers and establish credibility. Her award-winning efforts have gained the attention of business and trade media, investors, analysts, and potential customers for her clients.
Valerie began her career at Motorola Semiconductor, where she translated complex computer training manuals into understandable language. She went on to become the first woman in sales for Motorola’s Engine Electronics Group. Later, at Motorola’s Codex division, she sold data communications equipment. As an account manager at Computer Intelligence (now Harte-Hanks), she developed and marketed a telecom market research product that became the highest revenue producer in the product line. While at Qualcomm, she researched new market opportunities at the company’s crucial start-up phase and created marketing communications and press materials.
Originally from the Chicago suburbs, Valerie received a Bachelor of Music from Eastern Illinois University, an M.B.A. with marketing emphasis from San Diego State University, and accreditation in public relations (APR) from PRSA. In her spare time, she plays the flute with many local community orchestras and chamber music groups.
Michele Moninger Baker
A thriving entrepreneur, Michele began her career at 8 years old – cleaning windows at her parents’ business. She gradually moved up to bookkeeping, then sales and marketing for the corporation.
Michele applied those skills and embarked on a 20-year career in public relations and marketing, beginning at Rogers & Cowen in NYC promoting the Rolling Stones and David Bowie. In the early 90s, she immersed herself into the world of technology, joining such tech-focused agencies as The Ardell Group; Franson, Hagerty & Associates; CCS; and Nuffer, Smith, Tucker of San Diego.
Michele is captivated by innovation and thrives on developing strategic plans and creative communication programs that set her clients apart from the masses, earning her many PRSA Bernays awards. She has represented various companies, including Fortune 500’s Cisco, 3Com, National Semiconductor, Hewlett-Packard and Eastman Kodak, many mid-caps and start-ups such as Streamload, InterVU, OCTuS, FutureWave, E-Color, and the Digital Imaging Group.
Michele earned her bachelor’s degree in technical journalism with an emphasis on public relations and marketing from Colorado State University. Michele founded Technology for the Arts (TFA) to provide computers and training to arts organizations, is the marketing co-chair for MIT Forum San Diego, a member of several technology associations and PRSA, and provides pro-bono services to many non-profits. When she gets a moment, she enjoys skiing, sailing, hiking, theater and photography.
Xenia (Ksenya) Moore
Xenia has more than twenty years experience in the high-tech industry. For the last fifteen years, she has exclusively focused on high-tech public relations, specifically in consumer, business, trade, Internet media and broadcast media for software, hardware, multimedia, networking, and telecommunications industries. Xenia thrives on managing multiple projects and offers strategic corporate/product positioning and excellent media and pitching skills with a proven media placement track record.
During the past two decades, Xenia has worked in agency management with Cain Communications, Franson, Hagerty & Associates, and Wambach & Company PR firms, where she worked with client and agency team members to initiate and supervise strategic and tactical planning projects and programs. Prior to that, she was a new business development sales specialist for Bull HN Information Systems and Wang Laboratories, Inc. where she provided account planning, proposal writing, customer service, designed direct mail pieces and conducted technical product seminars for executive and supervisory customer personnel.
Livna Lev-Ram is a creative leader in brand strategy and design across interactive and print platforms. With over 10 years of experience in branding. She has expert capabilities in concept design, taking time to research and understand the client’s needs, provide innovative ideas, and refine the final outcome.
Livna has always had a passion for the arts. She holds a bachelor’s degree in Fine Arts with an Emphasis in Graphic Design, along with a bachelor degree in Psychology from San Diego State University. Livna constantly advances her education by taking classes at various colleges and institutions, attending conferences, and keeping up with the latest design and technology trends.